# Lytics
> Lytics is the customer data platform of choice for the next generation of customer-centric businesses — and the first-ever CDP with natively-integrated...

Canonical page: https://partner-directory.liveramp.com/partners/lytics
Marketplace: LiveRamp
Last updated: 2025-08-08
Logo: https://assets.partnerfleet.app/v4fhz73hbe39t08ne00fqpcexafp

## At a glance
- Customer Objective : [Audience Growth & Enrichment](https://partner-directory.liveramp.com/t/use-cases/audience-growth-and-enrichment), [Campaign Planning & Orchestration](https://partner-directory.liveramp.com/t/use-cases/campaign-measurement-and-reporting), [Customer Experience & Personalization](https://partner-directory.liveramp.com/t/use-cases/customer-experience-and-personalization), [Data Monetization](https://partner-directory.liveramp.com/t/use-cases/data-monetization)
- Partner Type: [Tech](https://partner-directory.liveramp.com/t/categories/tech), [Cloud & Data Warehouse](https://partner-directory.liveramp.com/t/categories/tech/cloud-and-data-warehouse), [CDP & DMP](https://partner-directory.liveramp.com/t/categories/tech/cdp-and-mdp)
- Regions: EU, US, LATAM, APAC

## About
Lytics is the customer data platform of choice for the next generation of customer-centric businesses — and the first-ever CDP with natively-integrated Generative AI capabilities.Built for the innovators that want to defy expectations and do more with their data, Lytics empowers businesses with data science and AI. And we’re leading a revolution to reinvent how they use them to build relationships

## How will this partnership benefit LiveRamp customers?
The partnership will marry Liveramp’s powerful data onboarding and activation capabilities with Lytics’ comprehensive, AI-driven marketing and analytics platform. The combined offering will provide marketing teams with a unified platform to better understand their customers and deliver personalized experiences across all touchpoints. 

## Pictures
- ![Lytics](https://assets.partnerfleet.app/0q6lav87qxc55eol582bknuj624e)

## Testimonials
- "We partnered with Google, Lytics, and LiveRamp to create a data platform to consolidate more than 400+ unique attributes across 25M+ unique consumer records from our own database. Powered by machine learning and the marketing tech ecosystem, we are able to qualify barriers to break out potential needs at the ground level." -" —  Carlos Abrams Rivera,  President, North America Zone @Kraft

## Resources
- [Export Identifier](https://docs.lytics.com/docs/liveramp#export-identifier)
- [RampID Enrichment](https://docs.lytics.com/docs/liveramp#rampid-enrichment)
- [Liveramp + Lytics Integration Docs](https://docs.lytics.com/docs/liveramp)