LiSTNR
Description
LiSTNR is a curated and personalised free app offering radio, podcasts, music and news to Australians. LiSTNR features live radio streaming and podcast content from the Hit & Triple M networks, dedicated music channels and premium LiSTNR produced podcasts. Additionally, LiSTNR carries an extensive range of compelling premium from Australian and international podcast publishers.
Featuring a fun and intuitive onboarding process, LiSTNR delivers an audio destination that is built for individual listeners’ routines and preferences. Highly personalised, it provides listeners a new world of audio entertainment, with their own daily feed of audio and easy discovery of new content through curated recommendations. Available across a large array of devices including both iOS and Android, CarPlay and Android Auto, Google Assistant and Alexa and Android TV, LiSTNR enables a fantastic listening experience, anytime and anywhere.
How will this partnership benefit LiveRamp customers?
Audio is a companion medium, moving across the day with user’s moods and needs - often being a brand’s last contact with a consumer before they spend. Brands can leverage the relationship users have with the favourite content/shows/hosts on LiSTNR.
LiSTNR’s 100% signed in experience provides a large scale known audience, enabling dynamic ad targeting, based on demographics and behaviour, offering brands unique audio advertising and partnership opportunities.
Through this wealth of 1P data, brands will be able to use the following features:
Features
Improve campaign performance
Improve campaign performance by targeting known and new customers – therefore reducing waste in campaign activation.
Develop greater understanding of existing customers
Develop greater understanding of existing customers to assist in creative decisioning, campaign planning and integration.
Unlock LiSTNR’s advanced Ad Tech stack
to assist in creative decisioning, campaign planning and integration.
Enhanced reporting and campaign optimisation
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