# LinkedIn
> LiveRamp is integrated with LinkedIn Marketing Solutions via the Matched Audiences integration which enables marketers to deliver segmented audiences to be targeted based on an advertiser’s customer data (like CRM records) for the purpose of reaching and engaging those audiences. The integration enables advertisers to find engaged, existing audiences and reach new audiences on the LinkedIn platform.

Canonical page: https://partner-directory.liveramp.com/partners/linkedin
Marketplace: LiveRamp
Last updated: 2024-12-04
Logo: https://assets.partnerfleet.app/ts6rq1jfpezg2z2b98tmhdqzwu12

## At a glance
- Partner Type: [Social Media](https://partner-directory.liveramp.com/t/categories/media/social-media)
- Regions: EU, US, APAC

## Call to actions
- **Contact Us** — submit the contact form on https://partner-directory.liveramp.com/partners/linkedin

## About
LinkedIn is the largest professional social network in the world, with a wealth of consumer insight generated across the 760 million users of its platform. LinkedIn gives users the opportunity to manage their professional identity while building and engaging with a professional network. LinkedIn’s Campaign Manager allows advertisers to engage prospects on the LinkedIn platform with relevant ads and content through strategic audience targeting.LiveRamp is integrated with LinkedIn Marketing Solutions via the Matched Audiences integration which enables marketers to deliver segmented audiences to be targeted based on an advertiser’s customer data (like CRM records) for the purpose of reaching and engaging those audiences. The integration enables advertisers to find engaged, existing audiences and reach new audiences on the LinkedIn platform. 

## How will this partnership benefit LiveRamp customers?
Leverage a New Destination: Find current customers and discover new customers through 1st and 3rd party targeting on the world’s largest professional networkPrivacy First: Activate first-party segments safely and securely without sending any personal data to LinkedinEnhance Customer Intelligence: Use LiveRamp’s network of trusted premium data providers while layering onto LinkedIn’s native targetingInternational Coverage: Customers in the US, UK, FR and AU are able to utilize the LinkedIn x LiveRamp integrationMeasurement: LiveRamp recently built to the Offline Conversion integration within LinkedIn’s Marketing APIs. This API allows clients to send offline conversion data to the LinkedIn platform to track offline conversion activity and see how much of it can be attributed to ads on LinkedIn.

## Features
- **1st Party Targeting** — Reach 1st party audiences across LinkedIn advertising campaigns to enable better targeting and drive media efficiency
- **Exclusion Targeting** — Enable exclusion targeting to ensure media dollars are working smarter not harder
- **Offline Conversions** — This allows clients to send offline conversion data to the LinkedIn platform to track offline conversion activity and see how much of it can be attributed to ads on LinkedIn.

## Resources
- [First Party Data Activation Guide for LinkedIn](https://assets.partnerfleet.app/wcwizdzwwgutqk7aolgaiesnh988)
- [LinkedIn + LiveRamp B2B Overview](https://assets.partnerfleet.app/jeyn4x47cko2kicmdxxqnus8ar90)