# Kinsa Health
> Kinsa Insights is the earliest and most accurate predictor of illness-based purchase intent. Our integration with LiveRamp allows marketers to leverage Kinsa segments to target consumers who need symptom-relieving products before they make their purchase decisions, maximizing campaign ROAS. Agencies & Brands can choose off-the-shelf symptom and illness segment types, like Cough, Cold, Flu, and Allergy and easily activate them for omni-channel campaigns.

Canonical page: https://partner-directory.liveramp.com/partners/kinsa-health
Marketplace: LiveRamp
Last updated: 2025-08-13
Logo: https://assets.partnerfleet.app/ihch9dk4g75z7emh6y4y2gt7r2lr

## At a glance
- Customer Objective : [Audience Growth & Enrichment](https://partner-directory.liveramp.com/t/use-cases/audience-growth-and-enrichment), [Audience Quality & Consolidation](https://partner-directory.liveramp.com/t/use-cases/audience-quality-and-consolidation), [Customer Experience & Personalization](https://partner-directory.liveramp.com/t/use-cases/customer-experience-and-personalization)
- Partner Type: [Data](https://partner-directory.liveramp.com/t/categories/data), [Demographic](https://partner-directory.liveramp.com/t/categories/data/demo-segment-data), [Health](https://partner-directory.liveramp.com/t/categories/data/health)
- Regions: US

## Call to actions
- **Contact us to optimize health & wellness campaigns** — submit the contact form on https://partner-directory.liveramp.com/partners/kinsa-health

## About
Kinsa Insights is the earliest and most accurate predictor of illness-based purchase intent. Our integration with LiveRamp allows marketers to leverage Kinsa segments to target consumers who need symptom-relieving products before they make their purchase decisions, maximizing campaign ROAS. Agencies & Brands can choose off-the-shelf symptom and illness segment types, like Cough, Cold, Flu, and Allergy and easily activate them for omni-channel campaigns.

## How will this partnership benefit LiveRamp customers?
Cold & Flu season is back, and SEVERE. With Kinsa, agencies, brands, and retailers can target media where and when symptoms like cough, congestion, and sore throat will rise -- and consumers are most likely to purchase.

## Features
- **Target by Symptom, Pre-Purchase** — Target geos with High or Trending prevalence of cough, cold, flu and allergy symptoms. Data is collected at symptom onset, and delivered via segments in real time.
- **High-Quality, Anonymized Symptom Data** — Kinsa collects 200k symptom inputs per day from millions of households across the country via the Kinsa health guidance app. All user data is aggregated and anonymized.
- **30+ Symptoms and Illness Categories** — Choose the right off-the-shelf segment type for your specific products and objective including: Fever, Cough, Nasal (Runny + Stuffy Nose), Headache, Earache, Diarrhea, Stomachache, Allergy, and Flu (ILI).
- **Build a Combination Segment with Customer Profiles** — With Customer Profiles, you can build a combination segment that combines your first-party segments and certain Data Marketplace segments.Once a combination segment has been built, you can distribute it to your desired destinations.

## Testimonials
- "We were really impressed with the success of using hyper-local aggregated symptom data from Kinsa Insights™ to optimize our media. Not only did our click-through rates increase by 274%, but we also had confidence that we were helping the right consumers access our symptom relief at the right time." — Carolyn Nephew, Mucinex Associate Director, Consumer Engagement and Digital

## Resources
- [Kinsa on LiveRamp 1-Page Overview](https://assets.partnerfleet.app/3q9j7j7ztynklye9me9304cwj6c2) — Quick overview of how Kinsa segments boost ROAS by targeting areas that need cold, cough & flu products the most.
- [Mucinex Increases Traffic 274% with Kinsa](https://assets.partnerfleet.app/onwqs609prvwpikgig17q8ycox0r) — Learn how Mucinex® 12-Hour increased traffic 274% using hyper-local illness insights for social media campaigns.
- [Top 3 Drugstore Chain Drives 2x Incremental Sales with Kinsa](https://assets.partnerfleet.app/1dnlgblx0afwtfq9nqanck21l0y8) — Learn how a Top 3 Drugstore Chain drove 2X incremental sales with Kinsa Insights™