LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Equifax / IXI

header Equifax / IXI image

Description

Equifax is a leading global information solutions company that uses unique data, innovative analytics, technology and expertise to power decision-making and drive better business outcomes across our clients’ enterprises. Our integrated marketing solutions help enable targeted, meaningful interactions across the customer lifecycle — driving acquisitions, increasing engagement and loyalty, and improving marketing ROI. For the next step in data-driven marketing enablement solutions that help you drive profitable growth — rely on Equifax.

Features

Integrate your online and offline campaigns

Connect your offline and online marketing and better execute your omni-channel marketing strategies. Power your digital marketing with the same unique financial and economics-based insights as offline marketing and leverage a consistent view of your customers. Improve engagement and conversions with a more integrated customer strategy offline and online.

Custom segments from your customer data

Activate your first-party customer data online and combine it with unique audiences to better define and reach preferred consumers online. Define new audiences for prospecting by virtually any segmented attribute including company transaction and loyalty data, estimated income, attitudes & behaviors, likely financial and economic profiles, or other preferred characteristics. Enhance your customer data for more robust audiences than other off-the-shelf segments.

Direct-measured Data

Reach and engage with online audiences developed from proprietary financial capacity, propensity, and credit history data. Differentiate audiences for your offers based on financial capacity data like income, spending or credit capacity. Match messages, creative and offers to audiences more likely to engage with your brand. Target a wide variety of propensities such as car-buying, retail taste and online interest.

B2B segments from proprietary commercial database

Equifax offers B2B targeting segments based on the Equifax Commercial Marketing Database with over 42 M business site locations. Ten percent of our commercial records are unique to Equifax and are concentrated in micro/small-sized businesses. Reach large companies as well as SOHO for a wide range of commercial messages and offers. Improve your online targeting, increase response rates and reduce marketing costs for your B2B campaigns.

Resources

Foundations of IXI Data Solutions image

Foundations of IXI Data Solutions
Income360 Digital image

Income360 Digital
Economic Cohorts image

Economic Cohorts

Partner Type

Regions

US

Featured Partner

Featured

Digital Targeting Segments

Partner Type

Regions

US

Featured Partner

Featured

Digital Targeting Segments