Circana (formerly IRI & NPD) turns the complexity of media into clarity.  We bring together best in class data from CPG and General Merchandise, covering $4T+ in global consumer spending across 26 industries. We have over 1,900 global partnerships across 23 countries covering nearly every consumer product purchase across more than 500K stores and our global purchase-based audiences cover over 30MM products tracked across CPG and General Merchandise.