# IRI + NPD are Now Circana
> Big data, analytics and insights that power action and growth

Canonical page: https://partner-directory.liveramp.com/partners/iri
Marketplace: LiveRamp
Last updated: 2025-08-13
Logo: https://assets.partnerfleet.app/y4oq2n0mf0tly34pko51njumiwfx

## At a glance
- Partner Type: [Data](https://partner-directory.liveramp.com/t/categories/data), [CPG / Retail](https://partner-directory.liveramp.com/t/categories/data/cpg)
- Regions: EU, US

## Call to actions
- [Find Out More](https://www.iriworldwide.com/en-us/solutions/media)

## About
Circana (formerly IRI & NPD) turns the complexity of media into clarity.  We bring together best in class data from CPG and General Merchandise, covering $4T+ in global consumer spending across 26 industries. We have over 1,900 global partnerships across 23 countries covering nearly every consumer product purchase across more than 500K stores and our global purchase-based audiences cover over 30MM products tracked across CPG and General Merchandise.

## How will this partnership benefit LiveRamp customers?
We provide accurate, scaled and exclusive purchase data (4X greater ACV than the competition and sole access to Walgreens, Kroger and others). Our granular data leads to improved audiences and measurement insights that are easily actioned. Our faster turnaround time enables quicker optimization that improves campaign results.

## Pictures
- ![IRI + NPD are Now Circana](https://assets.partnerfleet.app/f9n4whzry5hl1loavxe972xhgk29)
- ![IRI + NPD are Now Circana](https://assets.partnerfleet.app/2iw0my2u38h8txan24pfsxfh6ou2)

## Resources
- [Case Studies](https://www.circana.com/case-studies/)
- [Blog](https://www.circana.com/intelligence/category/blog/)
- [Webinars](https://www.circana.com/intelligence/category/webinars/)