Ipsos MMA was founded in 1989 and commercially founded MMM and is regarded as a leader in the commercial and marketing mix space. As a part of Ipsos we have offices in over 80 countries and support ongoing projects in over 25 countries today. Leveraging a combination of consulting, data management, analytics and software our strategy is to provide clients with data driven analytic solutions that enable them to create better plans and achieve significantly improved financial results on a consistent basis.
In recent years the company has successfully completed brand and business building analyses in almost every industry sector, on thousands of brands. Our solutions include mmm, unified marketing measurement and optimization (MTA), pricing analytics, in-market testing and brand/long-term ROI analysis. Activate provides our clients with a state of the industry decision support platform to visualize data and model output and run simulations and optimizations.
Since commercializing marketing mix in 1989 the company has expanded its predictive capabilities to support a range of analytic offerings that deliver on MMA’s high-value mission for its clients. These capabilities enable companies to plan, market, price, promote, operate and execute in more effective, efficient and productive ways resulting in increased revenues, profits and shareholder value. In addition to these important ROI guiding solutions, Ipsos MMA has led the analytic industry in developing a comprehensive and rich set of industry performance benchmarks for high-performance marketing and metric evaluation.