# InMarket
> 360° Consumer Intelligence and Real-time Activation

Canonical page: https://partner-directory.liveramp.com/partners/inmarket
Marketplace: LiveRamp
Last updated: 2026-02-24
Logo: https://assets.partnerfleet.app/kxmduuwfomuepawk6kxa82hpwxqd

## At a glance
- Customer Objective : [Audience Growth & Enrichment](https://partner-directory.liveramp.com/t/use-cases/audience-growth-and-enrichment), [Audience Modeling & Data Science](https://partner-directory.liveramp.com/t/use-cases/audience-modeling-and-data-science), [Audience Addressability](https://partner-directory.liveramp.com/t/use-cases/audience-addresability), [Audience Quality & Consolidation](https://partner-directory.liveramp.com/t/use-cases/audience-quality-and-consolidation), [Campaign Planning & Orchestration](https://partner-directory.liveramp.com/t/use-cases/campaign-measurement-and-reporting), [Customer Experience & Personalization](https://partner-directory.liveramp.com/t/use-cases/customer-experience-and-personalization)
- Partner Type: [Tech](https://partner-directory.liveramp.com/t/categories/tech), [Media](https://partner-directory.liveramp.com/t/categories/media), [DSP / SSP](https://partner-directory.liveramp.com/t/categories/media/dsp-ssp), [Social Media](https://partner-directory.liveramp.com/t/categories/media/social-media), [TV / CTV / Video](https://partner-directory.liveramp.com/t/categories/media/tv-ctv-video), [Services](https://partner-directory.liveramp.com/t/categories/services), [Measurement & Analytics](https://partner-directory.liveramp.com/t/categories/new-node/measurement-and-survey), [Media Agency](https://partner-directory.liveramp.com/t/categories/services/media-agency), [Data](https://partner-directory.liveramp.com/t/categories/data), [Auto](https://partner-directory.liveramp.com/t/categories/data/auto), [CPG / Retail](https://partner-directory.liveramp.com/t/categories/data/cpg), [Demographic](https://partner-directory.liveramp.com/t/categories/data/demo-segment-data), [Health](https://partner-directory.liveramp.com/t/categories/data/health), [Location](https://partner-directory.liveramp.com/t/categories/data/location)
- Regions: US
- Website: [inmarket.com](https://inmarket.com/)

## Call to actions
- **Contact Us** — submit the contact form on https://partner-directory.liveramp.com/partners/inmarket
- [Learn More About InMarket](https://www.inmarket.com)

## About
InMarket has been a digital commerce leader for more than 15 years. Winner of the 2024 Global Tech Award for innovation in the 'Marketing & Advertising Technology (MADTech)' industry, leading brands and agencies build targeted audiences, engage them in real time at peak points of intent, and measure incremental traffic and sales. InMarket’s unique segments are built from visitation and offline purchase data signals to predict purchase and behavioral patterns in real-world locations. 

## How will this partnership benefit LiveRamp customers?
InMarket offers a vast suite of products through our LiveRamp partnership including audiences, attribution, and a real-time visit feed.Powered by our unique data and unmatched solutions, the InMarket platform provides a 360° degree view of customers and how they make decisions. When working with us, brands know who their customers are, why they shop, where and when to best reach them by combining real-world behaviors like visit data with online and offline purchases through advanced data science. It’s the kind of intelligence thriving brands need to leverage for growth in a rapidly changing world.Why InMarket Audiences?InMarket’s segments leverage 100% first-party location data, and exclusive consumer survey and purchase/receipt data down to the item level to drive results. Our unique segments combine real-world consumer movements and purchase data with trusted third-party consumer attributes such as demographics, psychographics, life stages, and more to create the perfect target audience. Unrivaled performance–up to 3.7x higher than industry benchmarks100% first-party InMarket SDK with precise location, purchase, and intent data collected via vast direct mobile publisher integrations and InMarket’s Owned & Operated app portfolioAll data is normalized to account for regular device updates and enhanced predictabilityCCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like visit frequency and dwell timeVerified for scale, always delivering the highest level of accuracy and precisionWhy InMarket Attribution?Track impression to visit - all the way to purchase with Lift, Conversion, & Incrementality® (LCI®). LCI is a people-based attribution solution, provides the true impact of advertising on consumer behaviors, real-world visits, and sales!Prove the value of your media—in real time—with access to a transparent, self-service campaign performance platformDrive faster optimizations with LCI®’s all new Optimization Engine—highlighting the campaign dimensions driving the most valueGain a true 360º view of your consumers and your investments to build smarter marketing strategies and maximize growthTake LCI® to the next level with Sales Attribution—Link your media’s impact on both in-store and online sales to uncover true ROASWhy InMarket Visit Stream?Visit Stream is a real-time, visit-based optimization solution designed to better monitor and track offline conversions across all of your marketing initiatives. Powered by the most accurate and scaled permission-based SDK data, Visit Stream is a daily/real-time data feed of consumer visits to your precise brand or location, pushed directly to your DSP or programmatic platform of choice.Inform & optimize in-flight media—with visits, not clicks—for smarter planning and deeper analysisBundle & deliver increased actionability and measure media performance with LCI attributionBuild & activate audiences of exposed and converted consumers to drive further action and increase ROAS

## Features
- **What People Buy** — $2.5T Retail Commerce Data $122B Item-Level Transactional Data Scanned/digital receiptsReal-time product scans
- **Where People Go** — ~200M Monthly Active Users in the USInMarket owned and operated first-party appComscore-verified partner SDK app networkTrusted & certified third-party sources
- **What People Do ** — ~500K+ annual consumer-triggered surveysCustom market surveysReal-time consumer shopping list dataInMarket owned & operated app inventory

## Testimonials
- "“InMarket’s audience targeting elevated OLLY’s brand awareness among key consumer groups with engagement that exceeded our expectations. Their deep-dive insights informed our strategy, and our campaign saw an immense lift in engagement and product awareness, providing us with a blueprint to replicate future success.”" — Vanessa Johnson, Shopper Marketing Manager, OLLY

## Resources
- [Audiences Sell Sheet](https://inmarket.highspot.com/viewer/8556ada853fd4c6e5440c6fd85528023?iid=615f2abb8de62e01e7d5a9f6#1)
- [Audiences Catalog](https://inmarket.highspot.com/viewer/8556ada853fd4c6e5440c6fd85528023?iid=61b14d880f6dc9df90432ac2#1)
- [Audiences Seasonal Calendar](https://inmarket.highspot.com/viewer/8556ada853fd4c6e5440c6fd85528023?iid=68f7847893bdcc4ec276b23b#1)
- [Attribution - LCI Sell Sheet](https://inmarket.highspot.com/viewer/8556ada853fd4c6e5440c6fd85528023?iid=614b88588d547eff3d3dae3d#1)
- [Attribution - Visit Stream Sell Sheet](https://inmarket.highspot.com/viewer/8556ada853fd4c6e5440c6fd85528023?iid=6893c664fd4dbcf8d9c96b3c#1)
- [Attribution - Case Study](https://inmarket.highspot.com/viewer/8556ada853fd4c6e5440c6fd85528023?iid=693339db06495ad8ae2f6d7e#1)
- [TV/Advanced Video - Sell Sheet](https://inmarket.highspot.com/viewer/8556ada853fd4c6e5440c6fd85528023?iid=60d34809a6bb8155208c99b2#1)
- [CTV/TV - Case Study](https://view-su2.highspot.com/viewer/8556ada853fd4c6e5440c6fd85528023#1)