HealthVerity has established a first of its kind relationship with LiveRamp to enable healthcare organizations to attribute digital behavior to real world evidence including diagnoses, procedures and prescription drug behavior, all in a HIPAA-compliant manner. By establishing a privacy-protecting linkage between the patient, their web cookies and their healthcare data, HealthVerity can reveal the impact of web visits and digital outreach on a patient’s most important healthcare decisions. HealthVerity is transforming the way data-led organizations make critical decisions. Our technology platform serves as the foundation for the rapid creation, exchange and management of healthcare and consumer data in a fully-interoperable, privacy-protecting manner. Advantaged by highly sophisticated identity resolution and matching capabilities, HealthVerity is on a mission to increase transparency, forge interoperability and activate deeper insights.