# HealthVerity
> HealthVerity has established a first of its kind relationship with LiveRamp to enable healthcare organizations to attribute digital behavior to real world evidence including diagnoses, procedures and prescription drug behavior, all in a HIPAA-compliant manner.  By establishing a privacy-protecting linkage between the patient, their web cookies and their healthcare data, HealthVerity can reveal the impact of web visits and digital outreach on a patient’s most important healthcare decisions. HealthVerity is transforming the way data-led organizations make critical decisions. Our technology platform serves as the foundation for the rapid creation, exchange and management of healthcare and consumer data in a fully-interoperable, privacy-protecting manner. Advantaged by highly sophisticated identity resolution and matching capabilities, HealthVerity is on a mission to increase transparency, forge interoperability and activate deeper insights.

Canonical page: https://partner-directory.liveramp.com/partners/healthverity
Marketplace: LiveRamp
Last updated: 2025-08-08
Logo: https://assets.partnerfleet.app/k140fyxysnuojq2fsbotfth2s7g1

## At a glance
- Partner Type: [Data](https://partner-directory.liveramp.com/t/categories/data), [Health](https://partner-directory.liveramp.com/t/categories/data/health)
- Regions: US

## Call to actions
- [HealthVerity's Media Data](https://healthverity.com/solutions/media-data-link/)

## About
HealthVerity has established a first of its kind relationship with LiveRamp to enable healthcare organizations to attribute digital behavior to real world evidence including diagnoses, procedures and prescription drug behavior, all in a HIPAA-compliant manner.  By establishing a privacy-protecting linkage between the patient, their web cookies and their healthcare data, HealthVerity can reveal the impact of web visits and digital outreach on a patient’s most important healthcare decisions. HealthVerity is transforming the way data-led organizations make critical decisions. Our technology platform serves as the foundation for the rapid creation, exchange and management of healthcare and consumer data in a fully-interoperable, privacy-protecting manner. Advantaged by highly sophisticated identity resolution and matching capabilities, HealthVerity is on a mission to increase transparency, forge interoperability and activate deeper insights.

## How will this partnership benefit LiveRamp customers?
Audience quality - Link impressions to prior medical history to validate your targeting criteria has you reaching the right audience.  ROI analysis - Link impressions to medical and prescription claims to determine the impact media has on patient outcomes.Patient journey - Develop a complete view of the patient and track behavior over time including online and offline media, website visits, Rx, Dx, Labs, and social determinants of health.  Understand the influence media has on patient decisions and outcomes.

## Resources
- [HealthVerity & Iposos MMA Partnership](https://healthverity.com/news/ipsos-mma-and-healthverity-partner-to-reinvent-omnichannel-patient-and-hcp-attribution-in-the-pharma-industry/) — HealthVerity & Ipsos MMA bring a new approach to measuring the impact of commercial investments across the patient and physician journey to maximize the value of campaigns for Pharma brands and their agency partners.