LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Google Cloud

LiveRamp and Google Cloud have formed a strategic partnership to deliver LiveRamp’s identity products directly in the core of customers’ cloud data environments. As part of this partnership, customers can access LiveRamp’s identity capabilities via API through the Google Cloud Marketplace to build a unified customer view inside their data warehouse. This partnership marks an important technological shift in how marketers and platforms build the next generation of customer experience and underscores LiveRamp’s commitment to making it safe and easy for enterprises to use customer data – wherever it lives.

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Description

Google Cloud accelerates every organization’s ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

LiveRamp and Google Cloud have formed a strategic partnership to deliver LiveRamp’s identity products directly in the core of customers’ cloud data environments. As part of this partnership, customers can access LiveRamp’s identity capabilities via API through the Google Cloud Marketplace to build a unified customer view inside their data warehouse. This partnership marks an important technological shift in how marketers and platforms build the next generation of customer experience and underscores LiveRamp’s commitment to making it safe and easy for enterprises to use customer data – wherever it lives.

How will this partnership benefit LiveRamp customers?

Embedding people-based identity into Google Cloud infrastructure brings value to enterprises by enabling them to:
  • Maximize security. By deploying identity in the cloud, clients can minimize data movement, keeping greater control over their data.
  • Improve performance. Leveraging unified, organized, and accurate data improves performance throughout all downstream cloud data use cases, including analytics, reporting, activation, and targeting.
  • Generate greater returns on cloud data infrastructure investment. Unified and accurate data drives increased operational efficiencies and cost optimization across storage, compute, and beyond.
  • Uphold consumer privacy. Privacy-by-design architecture offers pseudonymization and minimizes risk of re-identification and misuse to ensure data is protected and used safely. 

Features

Access to LiveRamp Solutions to power your data and identity infrastructure:

Expanded availability of LiveRamp’s products through the Google Cloud Marketplace

Simplified Billing and Procurement:

Transacting through Google Cloud Marketplace means taking advantage of frictionless procurement and billing.

Drawdown Google Cloud Commitment Spend:

Offset LiveRamp platform costs against Google Cloud spending commitments and onboard LiveRamp at no additional cost

Superior Analytics, Activation & Measurement Pipelines:

Activate your data across LiveRamp’s 500+ integrations. Seamlessly integrate across Google products, including Google Marketing Platform, Big Query, ADH, and Looker, to power modern, data-intensive use cases.

Images

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Google Cloud image

Testimonials

  • Gokhan Sahin
    Google Cloud

    Even when the data comes into a single place; unless it's unified, joins up and is cleaned into a meaningful data set that we present as single view of the customer, it's going to be difficult to get value out of that centralized data

  • Jason Huertas
    Kraft-Heinz

    Privacy-centric consumer intelligence is a mandate and when you have a tech stack like Google Cloud and LiveRamp that has privacy built in from scratch, it’s one less headache as a marketer when you go out and do your job.

  • Mike McLaughlin
    Product Owner for People-Based Marketing at Kimberly-Clark

    LiveRamp Safe Haven is built on that GCP backbone, and the tools that are so powerful for GCP are available to us. But there’s also the fact that there’s a whole skillset of people [and] our talent base that are familiar working in GCP. We can scale up our resources, whether they’re through agency partners, consultants, or in-house, to quickly develop a center of excellence around analytics.

Resources

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Blog Post

How a first-party data strategy helped Kraft Heinz deliver personalized experiences
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Webinar

A Kraft Course in Cloud Data Infrastructure and Exceptional Customer Experiences
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One Pager

Underpin Your Google Cloud Infrastructure with Identity

Customer Objective

Partner Type

Regions

EU
US
LATAM
APAC

Featured Partner

Featured

Customer Objective

Partner Type

Regions

EU
US
LATAM
APAC

Featured Partner

Featured