Google Cloud
LiveRamp and Google Cloud have formed a strategic partnership to deliver LiveRamp’s identity products directly in the core of customers’ cloud data environments. As part of this partnership, customers can access LiveRamp’s identity capabilities via API through the Google Cloud Marketplace to build a unified customer view inside their data warehouse. This partnership marks an important technological shift in how marketers and platforms build the next generation of customer experience and underscores LiveRamp’s commitment to making it safe and easy for enterprises to use customer data – wherever it lives.
Description
Google Cloud accelerates every organization’s ability to digitally transform its business. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
LiveRamp and Google Cloud have formed a strategic partnership to deliver LiveRamp’s identity products directly in the core of customers’ cloud data environments. As part of this partnership, customers can access LiveRamp’s identity capabilities via API through the Google Cloud Marketplace to build a unified customer view inside their data warehouse. This partnership marks an important technological shift in how marketers and platforms build the next generation of customer experience and underscores LiveRamp’s commitment to making it safe and easy for enterprises to use customer data – wherever it lives.
How will this partnership benefit LiveRamp customers?
Embedding people-based identity into Google Cloud infrastructure brings value to enterprises by enabling them to:
- Maximize security. By deploying identity in the cloud, clients can minimize data movement, keeping greater control over their data.
- Improve performance. Leveraging unified, organized, and accurate data improves performance throughout all downstream cloud data use cases, including analytics, reporting, activation, and targeting.
- Generate greater returns on cloud data infrastructure investment. Unified and accurate data drives increased operational efficiencies and cost optimization across storage, compute, and beyond.
- Uphold consumer privacy. Privacy-by-design architecture offers pseudonymization and minimizes risk of re-identification and misuse to ensure data is protected and used safely.
Features
Access to LiveRamp Solutions to power your data and identity infrastructure:
Expanded availability of LiveRamp’s products through the Google Cloud Marketplace
Simplified Billing and Procurement:
Transacting through Google Cloud Marketplace means taking advantage of frictionless procurement and billing.
Drawdown Google Cloud Commitment Spend:
Offset LiveRamp platform costs against Google Cloud spending commitments and onboard LiveRamp at no additional cost
Superior Analytics, Activation & Measurement Pipelines:
Activate your data across LiveRamp’s 500+ integrations. Seamlessly integrate across Google products, including Google Marketing Platform, Big Query, ADH, and Looker, to power modern, data-intensive use cases.
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