# Meta
> Meta is helping to develop the next generation of metaverse creators, fund high-quality immersive experiences that transform the way we learn, and increase...

Canonical page: https://partner-directory.liveramp.com/partners/facebook
Marketplace: LiveRamp
Last updated: 2024-12-04
Logo: https://assets.partnerfleet.app/ve31ngwksbsukvfaplpe28rm5h5r

## At a glance
- Customer Objective : [Audience Addressability](https://partner-directory.liveramp.com/t/use-cases/audience-addresability)
- Partner Type: [Social Media](https://partner-directory.liveramp.com/t/categories/media/social-media)
- Regions: EU, US, APAC

## About
Meta is helping to develop the next generation of metaverse creators, fund high-quality immersive experiences that transform the way we learn, and increase access to learning through technology. This includes the apps for Facebook, Instagram, and What'sApp that are LiveRamp's most utilized destinations for Brand and Agency distributions. These support our shared clients addressability and measurement solutions globally.

## How will this partnership benefit LiveRamp customers?
LiveRamp provides partners the ability to send 1P and 3P data that’s globally compliant to Facebook’s environment. Facebook’s advertiser direct distribution is LiveRamp’s most used marketplace distribution 

## Features
- **Advertiser Direct for LiveRamp Marketplace** — LiveRamp’s most utilized destination is the advertiser direct integration for Facebook marketplace. 3P Distribution via marketplace/advertiser direct instructions
- **Onboarding Destination** — LiveRamp also offers a first party data activation destination to Facebook called data onboarding1P Distribution via onboarding instructions
- **Offline Conversions** — LiveRamp has an integration with Facebook for customers to utilize their offline conversions for retargeting campaignsOffline conversions API instructions
- **CAPI - ATS for Measurement** — Drive optimized targeting and performance on Meta and unlock person-based results while protecting sensitive, personally identifiable consumer information.CAPI InstructionsTo get started, email FBCAPI@liveramp.com

## Resources
- Real-Time Measurement and Optimization Made Simple with Meta and LiveRamp Authenticated Traffic Solution 
- [LiveRamp Expands Partnership With Meta](https://www.adweek.com/programmatic/liveramp-expands-partnership-with-meta/)
- [LiveRamp and Meta Expand Partnership to Power Seamless Activation, Measurement, and Optimization](https://www.businesswire.com/news/home/20221102005421/en/LiveRamp-and-Meta-Expand-Partnership-to-Power-Seamless-Activation-Measurement-and-Optimization?utm_medium=social&utm_source=linkedin)