Meta
Description
Meta is helping to develop the next generation of metaverse creators, fund high-quality immersive experiences that transform the way we learn, and increase access to learning through technology. This includes the apps for Facebook, Instagram, and What'sApp that are LiveRamp's most utilized destinations for Brand and Agency distributions. These support our shared clients addressability and measurement solutions globally.
How will this partnership benefit LiveRamp customers?
LiveRamp provides partners the ability to send 1P and 3P data that’s globally compliant to Facebook’s environment. Facebook’s advertiser direct distribution is LiveRamp’s most used marketplace distribution
Features
Advertiser Direct for LiveRamp Marketplace
- LiveRamp’s most utilized destination is the advertiser direct integration for Facebook marketplace.
- 3P Distribution via marketplace/advertiser direct instructions
Onboarding Destination
- LiveRamp also offers a first party data activation destination to Facebook called data onboarding
- 1P Distribution via onboarding instructions
Offline Conversions
- LiveRamp has an integration with Facebook for customers to utilize their offline conversions for retargeting campaigns
- Offline conversions API instructions
CAPI - ATS for Measurement
- Drive optimized targeting and performance on Meta and unlock person-based results while protecting sensitive, personally identifiable consumer information.
- CAPI Instructions
- To get started, email [email protected]