Epsilon is one of the world’s largest and highest quality providers of consumer data for marketing purposes, spending decades investing in their data assets via strategic acquisitions and ongoing quality improvements. Epsilon data covers 250 million individuals and 125 million households in the U.S. with 3,800+ elements on what a consumer buys, who they are, and what they care about. Epsilon has the most transactional data for marketing purposes, covering $3.5 trillion in spend and 6 billion transactions, as well as extensive information on demographics, financials, healthcare, hobbies & interests, technology and travel. Epsilon puts quality first, with the #1 ranked consumer database according to a third party audit, plus an ongoing commitment to participate in industry initiatives for transparency and quality, such as the iAB Data Label Certification. Epsilon is the 1st company to be approved and certified by the IAB for Data Transparency.
