DriveLine, Inc.
Description
DriveLine is a groundbreaking audience intelligence solution for brands and agencies looking to reach mobile-first audiences, revolutionize their audience targeting strategy and future-proof paid media outcomes. With DriveLine, marketers can create highly-targeted custom audiences based on consumer movement and behaviors indicative of purchase intent, without the use of any personally identifiable information.
We solve the problem of diminishing audience insights and targeting capabilities due to privacy concerns and walled gardens by enabling marketing teams with the ability to create, target and reach custom visitation audiences across 250 million mobile devices and diverse points of interest (POIs) including retailers, QSRs, dealerships, fitness centers, sports arenas and more. Learn more at: www.driveline.ai.
We solve the problem of diminishing audience insights and targeting capabilities due to privacy concerns and walled gardens by enabling marketing teams with the ability to create, target and reach custom visitation audiences across 250 million mobile devices and diverse points of interest (POIs) including retailers, QSRs, dealerships, fitness centers, sports arenas and more. Learn more at: www.driveline.ai.
How will this partnership benefit LiveRamp customers?
DriveLine's visitation data is not about tracking consumer movement, it's about deciphering purchase intent. Built on geo-behavioral consumer data, our integration with LiveRamp allows marketers to harness the power of visitation-based audience intelligence for highly-targeted advertising.
By capturing consumers' physical and digital interactions in the moment, brands and agencies gain real-time understanding of their preferences, behaviors and context. This knowledge acts as a compass for precise audience segmentation and targeting, further enabling marketers to deliver messages, offers and content aligned with their target consumer.
By capturing consumers' physical and digital interactions in the moment, brands and agencies gain real-time understanding of their preferences, behaviors and context. This knowledge acts as a compass for precise audience segmentation and targeting, further enabling marketers to deliver messages, offers and content aligned with their target consumer.
Through our partnership, LiveRamp customers now have access to a diverse array of visitation audience segments, including automotive dealerships (Ford, Honda, Tesla), gyms (24Hr Fitness, Equinox), retail stores (Macy's, Nordstrom's, Sephora, CVS), events (Concerts, Rallies, Conventions), QSRs and more.
Features
Reach mobile-first consumers wherever they are.
Driveline's audience intelligence solution helps marketers reach mobile-first consumers wherever they are.
Privacy prioritized.
Driveline neither collects or sells PII.
Powered by precise location intelligence.
Precise audience targeting across 250 million mobile devices.
Performance Matters: DriveLine vs Third Party Audience
Driveline's custom visitation audience's outperformed third party audiences (credit card receipt data) by 19%.
Testimonials
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Peter Sayer
CEODriveLine's integration with LiveRamp represents a significant milestone in our journey to deliver highly targeted custom audiences from high impact audience intelligence.
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Askia Underwood
Chief Growth OfficerLiveRamp's commitment to data collaboration and privacy aligns perfectly with our vision at DriveLine. Modern marketers now have a game-changing solution for targeting and reaching complex consumer audiences with relevance and precision, no matter where they are.
Resources
DriveLine Powers Precision Advertising with Groundbreaking Visitation Audience Solutions
DriveLine, a cutting-edge audience intelligence solution, announces the availability of its custom audience segments on LiveRamp's partner network, named Google Cloud's "Global Industry Tech Partner of the Year".
Press Release