Digiseg
Description
Digiseg is a leading provider of privacy-first audience targeting and measurement solutions built on IP addresses and aggregated household data. Our tracking-free, cookieless and ID-less audiences enable scalable activation across all channels (including CTV, audio,in-app...).
How will this partnership benefit LiveRamp customers?
LiveRamp customers gain access to 500+ audience segments spanning demographics, interests and seasonal behaviours, helping them reach the right consumers at scale in a privacy-compliant way. In addition, Digiseg's expert Customer Success team can create custom audience segments within 48 hours, enabling advertisers to quickly address specific campaign objectives.
The household is the primary consumer decision-making unit, and our compliant-by-design data helps identify what your customers need while reaching audiences across +80% of the open web.
The household is the primary consumer decision-making unit, and our compliant-by-design data helps identify what your customers need while reaching audiences across +80% of the open web.
Features
Privacy-First by Design
Fully tracking-free, cookieless and ID-less. No PII, no MAIDs, no UID graphs, and no tracking, no log, no sync user behaviour.
Household-Based Targeting
Digiseg uses aggregated household intelligence to identify real-world consumer needs, not just browsing behavior.
Omnichannel Reach
Activate the same audiences across all channels (including CTV, audio, display, in-app...) using a single audience definition.
Massive Scale
Recognise up to 80% of all impressions on the open web, including traditionally hard-to-reach environments such as Safari, Firefox and CTV.
Audience Measurement
Measure campaign and website audiences in real time, understand who engages with your brand, benchmark performance and turn insights into actionable targeting strategies.
Political Segments
Activate voters using real-world, privacy-safe household data.
From likely and swing voters to politically aligned and issue-based households, at scale.
CTV audiences
All our household audiences are CTV-ready. Find custom-built CTV & streaming audiences based on streaming behaviour, household profiles and purchase intent.
Custom Audiences
Reach out to our digital expert team to recommend and create custom audiences within 48 working hours.
