# Data Axle
> Data Axle can help you achieve your goals through data, technology, and services. Formerly known as Infogroup - a leading provider of data across the United States and Canada. Now, as Data Axle, we help businesses grow towards their goals - from acquiring and retaining customers, to developing actionable business intelligence, or building the perfect product. Get in touch to learn more about Data Axle and LiveRamp.

Canonical page: https://partner-directory.liveramp.com/partners/data-axle
Marketplace: LiveRamp
Last updated: 2025-08-13
Logo: https://assets.partnerfleet.app/wyz478pfklknf2zfimi2x9c4v4mv

## At a glance
- Customer Objective : [Audience Growth & Enrichment](https://partner-directory.liveramp.com/t/use-cases/audience-growth-and-enrichment)
- Partner Type: [Data](https://partner-directory.liveramp.com/t/categories/data), [Demographic](https://partner-directory.liveramp.com/t/categories/data/demo-segment-data)
- Regions: US

## Call to actions
- **Learn more** — submit the contact form on https://partner-directory.liveramp.com/partners/data-axle

## About
Data Axle is a leading provider of data and real-time business intelligence solutions for enterprise, small business, nonprofit and political organizations. The company’s solutions enable clients to acquire and retain customers, and enhance their user experiences through proprietary business and consumer data, artificial intelligence/machine learning models, innovative software applications and expert professional services. Data Axle’s cloud-based platform delivers data in real-time via APIs, CRM integrations, SaaS, and managed services. Data Axle has 50+ years of experience helping organizations exceed their goals. Get in touch to learn more about Data Axle and LiveRamp.

## How will this partnership benefit LiveRamp customers?
Data Axle’s partnership with LiveRamp enables marketers to access Data Axle’s high-performing business and consumer audience segments in order to target the audiences you want to reach, wherever they are online.

## Features
- **Best in class business and consumer segments** — Data Axle uses 950+ audience segments to enable you to accurately target customers. We’re the only data company to scale with both business and consumer data sets to create models of B2B in consumer settings and/or B2C at work – key in the new remote world.
- **Ready-to-use specialty segments** — Specialized segments such as political and home-bound audiences allow you to target very specific audiences based on predefined attributes to capitalize on timely events. Combine with additional data, such as geographic location, for more refined targeting.
- **Ask us about custom audiences** — Get audiences built specifically for your campaign objectives from thousands of business or consumer attributes. Our team of data experts dedicates time to help you find, reach and acquire your desired targets' attention. Contact Data Axle to learn more.

## Pictures
- ![Data Axle](https://assets.partnerfleet.app/8qfzvxo9mxl8i2am8k5ecvc84n97)

## Testimonials
- "Partnering with Data Axle has enabled us to increase match rates, improve global reach for our clients’ digital campaigns, and generate better value from each marketing dollar spent on digital advertising." — Chris DeMartine, Managing Director, Programmatic B2B
- "The combination of our patented Household Graph and Data Axle’s proprietary data assets empowers marketers to buy or publishers to sell targeted premium inventory across OTT/CTV, streaming, audio, and gaming campaigns." — Michelle Swanston, VP, Customer Success & Data Marketplace – Media & Entertainment Vertical, TransUnion
- "Clients that leverage Data Axle data to enhance offline audiences before onboarding have seen as much as a 60% increase in match rates, resulting in more targetable ads." — James Purtle, Senior Director, Digital Marketing, Data Axle
- "As a company who partners and collaborates with many data providers and tech organizations, we want a level playing field for every platform, marketer, and publisher—with consumer privacy at the very center. We appreciate partners like Data Axle who have joined us on this crusade to build a privacy-first ecosystem rooted in trust." — Gerard Vicente, Marketing Lead, Partnerships and Audiences, LiveRamp

## Resources
- [The Digital Revolution: Tips & Trends As We Look Ahead](https://www.data-axle.com/resources/blog/the-digital-revolution-tips-trends-as-we-look-ahead/) — From data privacy to the importance of custom audiences, learn 3 tips to help digital advertisers stay ahead and achieve your goals.
- [Data Axle Standard Digital Taxonomy](https://www.data-axle.com/wp-content/uploads/2021/01/Data-Axle-Standard-Digital-Taxonomy_2021.pdf) — Access thousands of Data Axle data attributes and audiences within digital marketplaces and data exchanges. 
- [Data Axle Data Compilation Video](https://vimeo.com/776393400?share=copy) — Learn about our unique approach to building industry-leading business data and consumer profiles that companies rely on to drive business intelligence.
- [Data Axle News Letter](https://assets.partnerfleet.app/4o6aw0hm5m3prm4drr6ac91fyzj2) — Check out our latest digital segments.