Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV and over-the-top viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. The Comscore and LiveRamp partnership combines the companies’ collective television and video intelligence to develop new and innovative privacy-focused services across the advertising ecosystem. Leveraging Comscore’s trusted viewership and behavior data across platforms with LiveRamp’s unrivaled identity and data connectivity, together, Comscore and LiveRamp aim to provide better accountability for marketers, better monetization for the sell side, and more relevant customer experiences.
Custom TV Segments