# Comscore
> Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV and over-the-top viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. The Comscore and LiveRamp partnership combines the companies’ collective television and video intelligence to develop new and innovative privacy-focused services across the advertising ecosystem. Leveraging Comscore’s trusted viewership and behavior data across platforms with LiveRamp’s unrivaled identity and data connectivity, together, Comscore and LiveRamp aim to provide better accountability for marketers, better monetization for the sell side, and more relevant customer experiences.

Canonical page: https://partner-directory.liveramp.com/partners/comscore
Marketplace: LiveRamp
Last updated: 2024-12-04
Logo: https://assets.partnerfleet.app/yza4fmqg92scrf3s9qory8f4uvw5

## At a glance
- Customer Objective : [Audience Addressability](https://partner-directory.liveramp.com/t/use-cases/audience-addresability)
- Partner Type: [TV / CTV / Video](https://partner-directory.liveramp.com/t/categories/media/tv-ctv-video), [Services](https://partner-directory.liveramp.com/t/categories/services), [Measurement & Analytics](https://partner-directory.liveramp.com/t/categories/new-node/measurement-and-survey), [Data](https://partner-directory.liveramp.com/t/categories/data), [Demographic](https://partner-directory.liveramp.com/t/categories/data/demo-segment-data)
- Regions: US, APAC

## Call to actions
- **Contact Us** — submit the contact form on https://partner-directory.liveramp.com/partners/comscore

## About
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV and over-the-top viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. The Comscore and LiveRamp partnership combines the companies’ collective television and video intelligence to develop new and innovative privacy-focused services across the advertising ecosystem. Leveraging Comscore’s trusted viewership and behavior data across platforms with LiveRamp’s unrivaled identity and data connectivity, together, Comscore and LiveRamp aim to provide better accountability for marketers, better monetization for the sell side, and more relevant customer experiences.

## Features
- **Cross-media and TV** — Comscore's data assets include a 1 million person tracked PC panel, an extensive census network, more than 75 million set-top-boxes (STB) across more than 31 million households in the US.  This scale, combined with Comscore's industry-leading measurement solutions, enables a true closed-loop view of digital and TV campaigns.
- **TV and OTT Segments** — Linear TV viewing at the genre, network and daypart levels and OTT consumption by platform based on Comscore's extensive set-top-box and Total Home Panel data assets.
- **Demographics** — Crowded programmatic exchanges can make audience segments look like commodities – but looks can be deceiving. When it comes to demographics, differences in composition, scalability and quality can have a profound impact on your campaign’s performance. As a trusted partner, Comscore provides powerful demographic segments to help marketers more effectively reach key audiences and surpass in-target goals. Our massive scale comprised of 500MM demographic IDs results in significantly higher match rates, enabling advertisers and agencies to deliver the reach and frequency needed to drive impact among key targets. 

## Resources
- [Comscore Demographics](https://assets.partnerfleet.app/k0dl1t5jtivgzpxqywwcmj6czlfo) — Crowded programmatic exchanges can make audience segments look like commodities – but looks can be deceiving. When it comes to demographics, differences in composition, scalability and quality can have a profound impact on your campaign’s performance. 
- [Custom TV Segments](https://assets.partnerfleet.app/4lblot6roeyigznkrw8k9uoe51dh) — With Custom Comscore TV Viewership audiences, buyers can create customTV audience segments using Comscore’s expansive TV footprint of 70 millionTVs in more than 40 million households in the United States. T
- [Seasonal Audiences](https://assets.partnerfleet.app/mb7lwdzx4gf5w7k2j52xg7wo6ubv) — Get your message in front of valuable holiday shoppers and seasonal enthusiast audiences leading up to key retail holidays and events.