# Chalice AI
> AI That's Yours.

Canonical page: https://partner-directory.liveramp.com/partners/chalice
Marketplace: LiveRamp
Last updated: 2025-08-08
Logo: https://assets.partnerfleet.app/pj34th34vld6h2t17gltdfu550zh

## At a glance
- Customer Objective : [Audience Growth & Enrichment](https://partner-directory.liveramp.com/t/use-cases/audience-growth-and-enrichment), [Audience Modeling & Data Science](https://partner-directory.liveramp.com/t/use-cases/audience-modeling-and-data-science), [Audience Addressability](https://partner-directory.liveramp.com/t/use-cases/audience-addresability), [Audience Quality & Consolidation](https://partner-directory.liveramp.com/t/use-cases/audience-quality-and-consolidation), [Campaign Planning & Orchestration](https://partner-directory.liveramp.com/t/use-cases/campaign-measurement-and-reporting)
- Partner Type: [Tech](https://partner-directory.liveramp.com/t/categories/tech), [Media](https://partner-directory.liveramp.com/t/categories/media), [Open Web](https://partner-directory.liveramp.com/t/categories/media/open-web), [Social Media](https://partner-directory.liveramp.com/t/categories/media/social-media), [TV / CTV / Video](https://partner-directory.liveramp.com/t/categories/media/tv-ctv-video), [Measurement & Analytics](https://partner-directory.liveramp.com/t/categories/new-node/measurement-and-survey)
- Regions: US
- Website: [www.chalice.ai](https://www.chalice.ai/)

## Call to actions
- **Get in Touch** — submit the contact form on https://partner-directory.liveramp.com/partners/chalice

## About
Chalice AI is the leading custom AI software in advertising technology. Chalice AI’s products are configured to make advertising directly impact the business outcomes that matter to advertisers, using the most advanced applications of generative and predictive AI. Chalice AI is configurable to predict any business outcome, using any input data the advertiser owns or licenses. Common use cases include Offline Sales, Brand Lift, Incremental Reach, and Inventory Quality. 

## How will this partnership benefit LiveRamp customers?
Chalice's LiveRamp integration simplifies onboarding brand CRM data for advanced analytics and predictive modeling. With Chalice, brands can create highly predictive lookalike audiences tailored to their unique goals and pass them back through LiveRamp for activation. Prospecting audiences can be deployed across any platform where your brand advertises, consistently delivering 20% better performance on average for any chosen KPI.

## Features
- **Fully Transparent Models** — Deep insights into the unexpected audience characteristics that drive success for your brand are shared.
- **Securely Power Advanced AI ** — Leverage your CRM or 1PD. Our advanced models securely process the full, nuanced attributes of your data, enabling you to identify and target your next generation of customers effectively.
- **Models Enhanced by LLMs** — Chalice leverages LLMs to understand the relationships between audience characteristics. This method captures the “full picture” of a consumer, versus applying distinct “labels” to them.

## Testimonials
- "Chalice's cutting-edge technology has been instrumental in helping us turn strategic vision into real-world impact. Their AI has enabled us to scale campaigns with precision, ensuring we're reaching the right audiences at the right time while optimizing for efficiency and performance." — David Nyurenberg, Director of Video Product Development and Innovation at Rain the Growth Agency
- "“At the end of the day, whatever size of prize it is, our goal is to win market share from our competition. Custom AI helps us achieve that.”" — Vinny Rinaldi, Vice President, Media & Marketing Technology at The Hershey Company
- "Testimonial ”"Canvas strives to be at the forefront of applying AI while maintaining a maximum of flexibility and platform independence. In a programmatic world that sees ever increasing complexity, Chalice brings solutions that simplify the path to effective outcomes for our clients."" — Greg Johns, EVP, Chief Product Officer at Canvas Worldwide

## Resources
- [Chalice Overview](https://assets.partnerfleet.app/te7uvfrvxbbx0029iy7due8iu6da)