Causeway Solutions
Description
Causeway Solutions is a leading provider of Acquisition Analytics and strategic data insights supporting successful marketing plans, business decisions and political campaigns. Specializing in predictive analytics and customized audience targeting strategies, Causeway Solutions has developed billions and billions of predictions and tens of thousands of unique consumer, constituent, patient and voter-based audiences. Our audience analytics solutions offer highly targeted insights to measure public sentiment and deliver actionable data. By integrating and simplifying complex information into easy-to-understand visualizations, we empower our clients to acquire new customers, patients, voters and build a roadmap for success. Learn more at CausewaySolutions.com.
How will this partnership benefit LiveRamp customers?
Causeway Solutions offers hundreds of pre-built audiences in our Data Marketplace that are available for distribution to your preferred activation platforms. Audiences are generally available 24-48 hours after distribution.
- Consumer Segments – target U.S. consumers based on behaviors, interests, demographics, and lifestyle indicators.
- Healthcare - reach people most likely to use cardiologists, neurologists, orthopedics, radiology, seek a second opinion for care – plus more than 70 exclusive healthcare audiences.
- Voter and Political Segments – reach voters based on political affiliation, voter behavior, historical election participation, and modeled likelihood to support issues and candidates.
Features
Causeway Solutions Advanced Audiences
With shrinking budgets and expanding expectations, Advanced Audiences gives you:
- Audiences beyond demographics, including predictive behaviors, attitudes, values.
- Smarter segmentation, targetable with individual-level data.
- Value-driven data distributed to your offline or online platforms and publishers.
Causeway Solutions Data Analytics
Causeway Solutions takes data analytics to the next level, combining customized research with lifestyle and behaviors in concert with predictive and prescriptive modeling and proprietary machine learning algorithms. We offer hundreds of actionable audiences that drive more efficient and effective marketing campaigns.