LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Capgemini

As a strategic partner with Liveramp, Capgemini offers a quick-start solution to accelerate brands and publishers and advertisers in designing, planning, architecting, and implementing customized identity resolution solutions. Together we make marketing operations more actionable and data-driven by fostering creativity and strategic planning to drive analysis, optimize marketing ROI, and harness customer journey and path to purchase analytics.

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Description

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 350,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms.

How will this partnership benefit LiveRamp customers?

As a strategic partner with Liveramp, Capgemini offers a quick-start solution to accelerate brands and publishers and advertisers in designing, planning, architecting, and implementing customized identity resolution solutions. Together we make marketing operations more actionable and data-driven by fostering creativity and strategic planning to drive analysis, optimize marketing ROI, and harness customer journey and path to purchase analytics.

Capgemini’s expertise in engineering identity frameworks and building clean rooms across AWS, Snowflake, and GCP is unparalleled in AdTech and MarTech, and spans industry verticals including media, entertainment, telco, and life sciences (among others). They have specialty practice areas focused on media-mix modeling, multi-touch attribution, advanced measurement, and analytics frameworks with segmentation and activation across owned, operated, and paid spaces. This lends immediate value to accelerating the implementation of end-to-end solutions across Liveramp's product suite, further enhancing the customer experience.

Features

Unlocking insights to reduce customer acquisition costs (CAC) and increase lifetime value (LTV)

Enablement of multiple integrations and distribution channels for sharing data with flexibility and interoperability

Provides tools for better managing first-party data and integrations with third-party platforms

Accelerates multi-tenant clean room collaborations, helping our client's access insights and build upon a common framework on top of RampID and Abilitec services

Resources

Regions

US
EU
LATAM
APAC

Regions

US
EU
LATAM
APAC