As a strategic partner with Liveramp, Capgemini offers a quick-start solution to accelerate brands and publishers and advertisers in designing, planning, architecting, and implementing customized identity resolution solutions. Together we make marketing operations more actionable and data-driven by fostering creativity and strategic planning to drive analysis, optimize marketing ROI, and harness customer journey and path to purchase analytics.
Capgemini’s expertise in engineering identity frameworks and building clean rooms across AWS, Snowflake, and GCP is unparalleled in AdTech and MarTech, and spans industry verticals including media, entertainment, telco, and life sciences (among others). They have specialty practice areas focused on media-mix modeling, multi-touch attribution, advanced measurement, and analytics frameworks with segmentation and activation across owned, operated, and paid spaces. This lends immediate value to accelerating the implementation of end-to-end solutions across Liveramp's product suite, further enhancing the customer experience.