AudienceMix
AudienceMix is a data curation platform to build audience segments for programmatic advertising.
Description
AudienceMix is a cutting-edge data curation platform specializing in building high-performing audience segments for programmatic advertising. By integrating various data sources from niche suppliers, AudienceMix enables marketers to create impactful campaigns that effectively reach their target audiences. The platform offers a suite of innovative tools, including a custom data warehouse, predictive modeler, and cross-device identity graph, allowing for seamless connections between previously siloed data.
AudienceMix features over 5,000 pre-assembled audience segments available across major demand-side platforms, making it easier for advertisers to find the right audience. Additionally, the platform supports the creation of custom audiences tailored to specific campaign needs, leveraging data such as location history, purchase behavior, and demographic insights. Committed to data privacy, AudienceMix ensures compliance with all applicable laws and safeguards user consent. With capabilities for cross-device activation, AudienceMix maximizes engagement across desktop, mobile, and connected TV, providing a comprehensive solution for modern advertising challenges.
AudienceMix features over 5,000 pre-assembled audience segments available across major demand-side platforms, making it easier for advertisers to find the right audience. Additionally, the platform supports the creation of custom audiences tailored to specific campaign needs, leveraging data such as location history, purchase behavior, and demographic insights. Committed to data privacy, AudienceMix ensures compliance with all applicable laws and safeguards user consent. With capabilities for cross-device activation, AudienceMix maximizes engagement across desktop, mobile, and connected TV, providing a comprehensive solution for modern advertising challenges.
How will this partnership benefit LiveRamp customers?
AudienceMix benefits customers in three main ways: 1) Price, 2) Incremental Device Reach, 3) multiple types of data in one audience segment.
Features
Data Curation
AudienceMix is pioneering data curation by allowing advertisers to blend data signals from mulitple data sources for scale and efficiency.