Audience Town

Name: Audience Town
Author: Audience Town

Description

Audience Town is the only premium company that is 100% focused on segmenting the Home Journey during the pre and post move stages. The unique data that powers our flagship industry-leading Real Estate analytics product brings together The Home Journey, which can be 24 months of life- event-triggered spending for home buyers, sellers, and renters.

How will this partnership benefit LiveRamp customers?

Liveramp customers will be able to dramatically increase their ROI & return on ad spend for their web, video, audio, display, social, & CTV campaigns by targeting over 180+ premium audience segments at each moment of the home journey!

Features

A Singular Focus on Movers

Audience Town is the only company solely focused on The Mover Journey. This 24 month period is essential to understanding each person and households moving journey. Our audiences are the authoritative source for movers in the real estate industry.

Breadth & Accuracy of Data

Audience Town’s audiences made possible through a wide variety of data sourcing methods in combination with high-fidelity resolution and attribution partnerships. Audience Town audiences are sourced via the compilation and analysis of publicly available data sources, aggregated online life stage event data, & code-on-page with hundreds of real estate builders & developers. This data is then modeled against identity resolution to provide scale across users, devices, & all ad formats.

180+ Standard Segments

Segments targeting the most valuable portions of The Home Journey, including:
In Market Mover (next 90 days); First time home buyers; In Market Mortgage Intenders; In Market Renters; In Market Homebuyers; Home Seller; In Market Homebuyer - New Construction; In Market Apartment Shopping (renter); and Confirmed Mover (last 90 days).

Custom Segments

Customizable to your desired target audience, including but not limited to predictive moving data, demographics, behaviors, interests, political affiliation, pet owners, etc. Contact [email protected] for a full list of attributes!

Testimonials

Sunrun Solar
Drove 28% More Interest Using Fresh Mover Data on Facebook

In the first month of working with Audience Town, we were able to drive the highest conversion rate amongst three audiences -- 28% higher -- using audience data. By Month 3, we were able to beat the cost per conversion goal, at 12% lower!
Guaranteed Rate
Customer Acquisition Costs for Qualified New Home & Refinance Loans Decreased

At Guaranteed Rate, we saw a dramatic increase in application approvals, effectively decreasing our customer acquisition costs, using Audience Town's unique intelligence to find qualified customers looking for new home loans or to refinance existing homes!
Sam's Club
New Memberships at Targeted Locations Increased

At Sams Club, we were able to drive new memberships well above the current rate of acquisition, combining geo-fencing and audience data to find new homeowners in the area that were not already existing members!

Resources

Audience Catalog

180+ audience segment catalog

Case Studies

Customer Case Studies

Political Segments

Recent movers have typically been a hard group to reach, especially during key election years. Not anymore! With Audience Town, you can target movers with accuracy, even as their location changes.

LiveRamp Partner Ecosystem