This partnership offers brands the opportunity to combine Safe Haven’s secure and advanced consumer data analysis and data collaboration, with Artefact’s end-to-end data services that optimize the Safe Haven return on investment. As the first provider to be certified by LiveRamp University, Artefact provides superior quality and comprehensive enterprise support to help companies get the most out of their proprietary and partner data.
Artefact will advise clients on leveraging LiveRamp technologies to their full potential from data strategy and governance, to platform installation and user training, to the deployment of various use cases and business projects across the enterprise. Artefact’s expertise in data-driven use cases spans all departments, including marketing, media, sales, and logistics. They have experience in activation of insights from data on several levers (media, CRM, site personalization, etc.), retargeting or audience extension without the need for 3P cookies, identification of the most effective acquisition channels, promotion and product optimization, demand forecasting and more. Combined with LiveRamp technology, Artefact’s end-to-end solutions lead to greater efficiency and overall productivity across the business.