Arity collects real-time driving data from connections to over 200 million drivers, then scores that data to create targetable audiences based on driving behaviors. Arity audiences include high- to low-risk drivers, annual mileage, commute distance and duration, distracted drivers, tire wear-and-tear, predictive point-of-interest drives and more. The top quartile of Arity-scored driving risk audiences has a lifetime value to car insurance providers of up to 5x higher than the average driver. 
 
Arity provides customers and partners with behavioral insights, strategies, and solutions that create safer, more relevant transportation experiences for everyone. Together, Arity and LiveRamp make driving data available to marketers looking to target users based on how and where they drive.