Archetype Data delivers robust standard audiences across consumer, B2B, and B2B2C environments, built on high-quality, deterministic data. With over 3,500 combined standard segments, our consumer audiences are defined by key attributes including demographics, homeownership, auto ownership, behavioral signals, intent indicators, and purchasing activity.

Our B2B audiences leverage comprehensive firmographic insights such as industry classifications, employee counts, revenue ranges, and verified business contact data. Powered by our Linq360 B2B2C linkage, we connect businesses to the individuals behind them, enabling marketers to reach audiences at work and at home.

Together, these capabilities empower highly targeted, data-driven strategies that drive improved reach, relevance, and performance across channels.

Archetype Data offers rapid, flexible custom audience creation, enabling clients to go from concept to activation in less than 24 hours. Built on our high-quality, deterministic data foundation, we can quickly design tailored segments across B2C, B2B, and B2B2C use cases that leverages demographics, behavioral signals, firmographics, and our proprietary Linq360 linkage.

Whether refining an existing audience, building net-new targets, or responding to time-sensitive campaign needs, our team delivers precise, activation-ready segments at speed. This agility allows LiveRamp customers to test, optimize, and scale campaigns faster, ensuring they can capitalize on opportunities and drive performance without delay.

Archetype Data delivers CTV audiences built for scale, precision, and performance across streaming environments. Leveraging high-quality, deterministic data, our audiences are designed to reach verified households and individuals with accuracy across connected TV platforms.

Our CTV offerings span consumer, B2B, and B2B2C segments, including demographics, purchasing behavior, lifestyle indicators, and firmographic attributes. Powered by our Linq360 linkage, we enable marketers to connect business decision-makers to their households, extending reach from the workplace to the living room.

Archetype Data delivers high-quality B2B audiences built on a foundation of known, deterministic data to ensure accuracy, scale, and reliability. Our comprehensive business dataset spans millions of companies and key decision-makers, enriched with firmographics, industry classifications, revenue indicators, and professional roles.

Through our proprietary Linq360 (B2B2C) linkage, we go beyond traditional B2B targeting by connecting businesses to the individuals within them; enabling precise engagement of owners, executives, and employees across channels. These audiences are designed for seamless activation within LiveRamp, supporting use cases such as account-based marketing, lead generation, market expansion, and customer segmentation.

Archetype Data delivers a comprehensive suite of B2C audiences built on a foundation of known, deterministic data to ensure accuracy, scale, and reliability. Our consumer dataset spans hundreds of millions of individuals and households, enriched with 400+ attributes including demographics, financial indicators, home and auto ownership, purchasing behaviors, and verified interests.

Archetype Data delivers health and healthcare audiences built on high-quality, deterministic data to ensure accuracy, compliance, and scalability. Our audiences are focused on health-related attributes, including known ailments, conditions, and lifestyle indicators, enabling effective targeting for wellness, pharmaceutical, and healthcare marketing initiatives.

By leveraging behavioral signals and deterministic inputs, we provide precise segmentation of consumers based on health interests and needs, without relying on generalized or inferred data. These audiences are designed for seamless activation across digital channels, helping marketers connect with relevant consumers in a privacy-conscious and responsible manner while driving more effective, personalized engagement.

Archetype Data delivers political and donor audiences built on high-quality, deterministic data to ensure accuracy, compliance, and scalability. These audiences are designed to identify individuals based on political affiliation, voting behavior, donation history, and engagement in political or advocacy initiatives.

Leveraging verified inputs and behavioral signals, our segments enable precise targeting for campaigns, advocacy groups, and organizations seeking to engage supporters, donors, and key constituencies. Powered by our Linq360 B2B2C linkage, we can further enhance targeting by connecting individuals to professional attributes where relevant.

Archetype Data delivers alumni audiences built on high-quality, deterministic data to ensure accuracy and scale. These audiences identify individuals based on verified educational history, including attendance and graduation from specific colleges and universities, enabling precise targeting by school, conference, or region.

Our alumni segments can be further enriched with consumer attributes such as demographics, purchasing behavior, and lifestyle indicators, allowing for deeper personalization and relevance. Powered by our Linq360 B2B2C linkage, we also enable connections between alumni and their professional profiles, supporting both consumer and B2B engagement strategies.