LiveRamp Partner Ecosystem

Together with our partners, we are able to unlock more value for our customers. LiveRamp partners with the world’s leading technology platforms and providers of data, media and services to unlock new, actionable insights.

BECOME A PARTNER Existing Partners

Adstra

Adstra is a privacy-first Global Data Solutions Company. Adstra has a comprehensive suite of data and identity solutions for an unlimited number of use cases, including Digital Audiences, to power omni-channel marketing campaigns. Adstra’s deterministic, people-based integration with LiveRamp allows for higher quality direct match and provides LiveRamp with depth and breadth for targeting across over 2,000 attributes.

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Description

Adstra Audiences™ are predominantly built with deterministic data based on one-to-one matching of a real person at a real address.  Each audience is curated leveraging multiple offline data sources, utilizing a minimum of 3 corroborating sources to validate both records and attributes. Our exclusive partnership with a leading Global Fraud Prevention Provider and other proprietary data sources ensures improved accuracy and scale. Adstra’s in-market data segments offer marketers access to consumers and businesses actively looking for goods and services.

How will this partnership benefit LiveRamp customers?

Adstra Audiences™ provide both scale and accuracy:
•  Reach the greatest number of individuals in your target group 
•  Provide accuracy that ensures message will have greater relevance as they are updated monthly
•  Merge segments from multiple audiences to hone-in on target 
•  Layer segments for even more precise results 
•  Collaborate with Adstra on custom audiences
            •24–48-hour response time on custom audience recommendation & scale requests

Resources

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About Adstra

Regions

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About Adstra