# Adapex - the adtech of Datrix
> Adapex leverages addressable solutions from LiveRamp to help increase premium ad spend across publisher partner domains.

Canonical page: https://partner-directory.liveramp.com/partners/adapex
Marketplace: LiveRamp
Last updated: 2024-12-04
Logo: https://assets.partnerfleet.app/jppskagazx95zn77ny9x01n0qvt7

## At a glance
- Partner Type: [Media](https://partner-directory.liveramp.com/t/categories/media), [Open Web](https://partner-directory.liveramp.com/t/categories/media/open-web)
- Regions: EU, US, LATAM, APAC

## Call to actions
- [Learn More](https://adapex.io/contact/)

## About
Adapex is a publisher technology company with a custom header bidding solution that is currently working across 1,000+ properties monetizing over 40Bn monthly impressions. Our solution increases core KPIs including revenue, viewability, and revenue per session from 40-500%. We have specialized in programmatic advertising for nearly a decade, and over this time period have developed a strong suite of data products and solutions. In order to prepare our publishers to not only survive, but thrive in the cookieless future, we are working on a full suite of first-party data solutions. Our publishers are automatically connected to the leading identity solution providers and we support them in developing first-party audiences ready to be used on PMPs.  We partner with our publishers for the long term - ensuring we best serve them with a multi-prong approach to data and monetization, better enabling premium advertisers to identify their audiences and activate their targets across our inventory with ease and precision.

## How will this partnership benefit LiveRamp customers?
Adapex leverages addressable solutions from LiveRamp to help increase premium ad spend across publisher partner domains.

## Features
- **Magnify™ - Adapex's Identity Axis** — Through Magnify™, publishers are automatically connected to the leading identity solution providers, thereby attracting premium campaigns and higher CPMs. Audience addressability is key to enabling advertisers to target their campaigns. 

## Pictures
- ![Adapex - the adtech of Datrix](https://assets.partnerfleet.app/th4utoatc9kfmw1mits88sfeqgjd)

## Testimonials
- "Our collaboration with the Adapex team has led to performance uplifts, and we are extremely grateful for their help. We get useful insights, tips, and actionable ways to improve our overall performance. There have been so many changes in our app and having a team to advise us on improving our revenue performance is tremendously helpful. Now we can focus on what matters most to our users, so the time we spend has the greatest impact." — Lauren Nicolas, Senior Manager, Monetization Marketing, Soundhound
- ""We are extremely pleased with our results since joining forces with Adapex.  We are seeing triple-digit revenue growth for the same traffic level.  Their M4 Tech Suite™ offers so many important features that allow us, and them, to optimize and increase yield on an ongoing basis.  Their technology, paired with service, is the best partnership configuration we could have formed.”" — Paul Glace, Founder

## Resources
- [Seller Defined Audiences: The Future of Targeted Ads](https://adapex.io/seller-defined-audiences-the-future-of-targeted-ads/)
- [White Paper: Data Preparedness](https://assets.partnerfleet.app/ndondnucdk6c27ukfh14ppy2cqni)
- [Cookie Countdown Webinar: Revenue and ID Solutions](https://www.youtube.com/watch?v=Tsj99C7AQog)